10 Benefits of digital marketing for small businesses - A&P International
10 Benefits of digital marketing for small businesses
March 22, 2019
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Business coaching - A&P International

In recent years, business coaching has become a widely used technique within organizations because of the excellent benefits it offers. In fact, according to a survey developed by the International Coaching Federation (ICF), 96% of the companies that have introduced this method would repeat its application in the future.

According to the ICF, business coaching is “a process of reflective and creative accompaniment with clients that inspires them to maximize their personal and professional potential.” In this regard, the international organization argues that this methodology provides advantages for both the coachee and the organization:

For the coachee

  • It expands capabilities and strengths.
  • It improves efficiency and job satisfaction.
  • It optimizes decision-making processes.
  • It increases self-confidence.
  • It promotes the achievement of the objectives.

For the companies

  • It helps in the allocation of promotions or positions within the management.
  • It encourages loyalty among the company’s workers.
  • It improves capabilities.
  • It promotes the creativity and innovation of the teams.
  • It enhances the results of the organization.

How to become a business coach

Micki Holliday, the expert in business coaching, developed in 1996 the keys for its correct application in his book “Coaching, Mentoring and Managing: Breakthrough Strategies to Solve Performance Problems and Build Winning Teams.” The author establishes that the business coaching process must be administrated by the following guidelines:

  • Clarity: The communication between the coach and the coachee must be clear and precise, confirming continuously that all the information that is exchanged is understood correctly. Otherwise, the professional will not be able to advance in his development if he does not understand the coach’s instructions, while the latter will not be able to help the coachee if he is not able to understand his expectations or fears.
  • Feedback: Business coaching is based on a deep exchange of information between the participant and the professional, so there must be constant feedback between both.
  • Empathy: A good business coach must be highly empathetic. Each coachee will present a particular situation and it is essential that the expert knows how to recognize fears, hopes, and challenges, without prejudices or assumptions.
  • Trust: In order for both to get to the bottom of the matter, the interaction between coach and coachee must be based on full trust.
  • Confidentiality: To create these bonds of respect, the information in the business coaching sessions must be completely confidential.
  • Tenacity: Business coaching does not have a pre-established duration; it will depend on the rhythm of each member. Hence, the business coach must adapt to the circumstances and capabilities of the coachee, allowing him to evolve according to the process.
  • Support: The expert must reinforce the self-esteem of the coachee and solve his or her doubts throughout the process so that he or she can evolve in the achievement of the objectives.